The heads of nonprofits should know their major donors. People want to know the people behind the organizations they want to support. If executives are able to build an honest relationship with their donors, it will be easier to ask for financial support in the future.
If you lead a nonprofit organization, how well do you know your top donors? While some individuals are comfortable with writing a large check to national non-profit when people contribute to local organizations, they frequently want to know more about how their donations will be used and the people who will be spending their money. That’s why leaders must also be comfortable with their fundraising role.