A new report indicates that visitors using a desktop browser are 75% more likely to convert to become donors to your nonprofit than those visiting via mobile devices. And you want to keep them on your campaign site longer.
If you lead a nonprofit organization, how well do you know your top donors? While some individuals are comfortable with writing a large check to national non-profit when people contribute to local organizations, they frequently want to know more about how their donations will be used and the people who will be spending their money. That’s why leaders must also be comfortable with their fundraising role.