Like you, I’ve read too many solicitation letters from too many non-profit organizations that ask me to contribute so a particular goal can be met. I can’t think of a less appealing approach.
Given the changes in the tax law and the growing number of worthwhile causes, it will be increasingly important for nonprofits to build a case statement for their annual campaigns. That also means answering five fundamental questions from donors.
A new report indicates that visitors using a desktop browser are 75% more likely to convert to become donors to your nonprofit than those visiting via mobile devices. And you want to keep them on your campaign site longer.
If you lead a nonprofit organization, how well do you know your top donors? While some individuals are comfortable with writing a large check to national non-profit when people contribute to local organizations, they frequently want to know more about how their donations will be used and the people who will be spending their money. That’s why leaders must also be comfortable with their fundraising role.
“Sargent researched how a non-profit can be more effective in establishing a strong relationship with donors”
“Aligning both the organization and the audience around the idea that journalism is essential infrastructure for democracy and that it has to be supported by the small-d democratic public that it serves makes it all feel like it’s all pulling in the same direction.”
I’ve long argued that managers should always be building relationships with your largest donors. I would recommend that you begin calling them today.
Tips for nonprofits on how they can succeed with grant writing despite having a small staff.
“What if nonprofits focused on a unique experience related to their niche?”
“There is an old adage that people give money to people they like. Yes, they want to support the good work of an organization, but if they are not comfortable with the leaders and the vision of the group, they are less likely to make a major gift.”